This page explains what cookies are set when you visit elstreeurgentcare.co.uk, what they do, and how you can control them. Read it alongside our Privacy Policy.
1. What cookies are
Cookies are small text files stored in your browser. They’re used to remember preferences and, with your consent, to measure how visitors use the site. Some are strictly necessary to deliver basic functionality; others only run if you agree.
2. Cookies we use
Essential (always on)
| Name | Purpose | Duration |
|---|---|---|
| eu-cookie-consent | Remembers your cookie choice (accepted / rejected) so the banner doesn’t reappear on every page. | Stored in localStorage. Persists until you clear browser data or revoke below. |
Analytics (only if you accept)
| Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique visitors. | 2 years |
| _ga_* | Google Analytics — session state for this property. | 2 years |
Advertising (only if you accept)
| Name | Purpose | Duration |
|---|---|---|
| _fbp | Meta (Facebook) Pixel — measures whether our Facebook and Instagram advertising brings people to this website. | 3 months |
Analytics and advertising cookies only run if you accept via the banner. We use Google Consent Mode v2— before consent is granted, Google Analytics does not set any identifying cookies; basic anonymous pings may be sent to measure aggregate traffic, but no personal data is stored. The Meta Pixel sets no cookies and sends no tracking events before you accept, though the pixel’s script file is requested from Meta when the page loads.
3. Third parties
Where you accept non-essential cookies, the following third parties process data on our behalf:
- Google Analytics 4 (Google Ireland Limited) — aggregate reporting on how the site is used.
- Meta Pixel (Meta Platforms Ireland Limited) — measures the performance of our Facebook and Instagram advertising. This involves cross-site measurement by Meta.
We do not use LinkedIn, X (Twitter) or TikTok tracking pixels, we do not run advertising cookies from any other network, and we never sell your personal data or share it with data brokers.
4. Your choices
You can change your preference at any time:
You can also:
- Block or delete cookies from your browser settings
- Install the Google Analytics opt-out browser add-on
5. Changes to this policy
We may update this policy to reflect new cookies or legal changes. The “Last updated” date above will always show the most recent revision.
6. Contact
Questions: info@elstreeurgentcare.co.uk.